Amy is a business freedom expert who once fell face first into the hustle culture bullshit. At one point she probably would have told you that her favorite quote was some bs about working hard like most people won't...

She lived there for quite a while until she realized that shit was a big fat lie. That kind of hustle never ends and she was never going to get to the part where she could live like most people can't.

Today, she is no longer chasing the freedom mirage that the hustle culture promises and can't deliver on. She called bullshit on all of those lies, started doing things her own way, and now runs 3 successful businesses and enjoys the time, location, and financial freedoms. She knows that she is not a unicorn. What she created is possible for anyone who wants it, and she is passionate about putting an end to the hustle culture bullshit and helping service providers create the freedoms they want for their life and business.


Crystal is an intuitive marketing rebel who once fell face first into the bullshit of cookie cutter, one size fits all guru marketing.

She tried several “exact strategies for success” until she finally realized that she needed to trust herself and lean into her own intuition. She called bullshit when she finally realized that she was running a business that she hated and chasing clients with other people’s strategies is always a losing battle.

Running your own business isn’t supposed to be so hard! Crystal currently runs several businesses and a non-profit and does it all in ways that honor her own unique style and intuition. She helps other business owners tap into what makes them unique and helps them develop their own magnetic messaging so they can increase their revenue doing what they love in ways that celebrate intuition and living in flow.